Sign up for our Newsletter

Close

Artistic Intelligence will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@artisticintelligence.de. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Artistic thinking unfolds answers to entrepreneurial questions

— Artistic Intelligence for the Sparkassen-Finanzportal

Quickfacts
Client: Sparkassen-Finanzportal
Task: Positioning Statement
Format: Artistic Intelligence Brand Positioning Workshop
Text: Karoline Rütter
Photography: Karoline Rütter, Denise Bossarte
Together with the UX & Design department of the Sparkassen-Finanzportal, we have demonstrated the power that artistic thinking can unfold to answer entrepreneurial questions: Within just a few hours, executives and team members have brought self-image and external image to the point through re-framing and visual metaphors and defined their target positioning within the group.

It was a multiple joy for us in view of a really beautiful day and the renewed conviction that the detour via an artistic change of perspectives proves to bean abbreviation at the end of the day.

Background: The Sparkassen-Finanzportal is driving force and partner for communication and digital services within the Sparkassen-Finanzgruppe.
Brand Strategy, Brand Positioning Workshop, Purpose, Creative Leadership
Please Sign up for our Newsletter — it is thoroughly curated and will land in your inbox not more than four times per year.
<!-- START: Mobile Autoplay Video -->
<script>
var mobilevideo = document.getElementsByTagName("video")[0];
mobilevideo.setAttribute("playsinline", "");
mobilevideo.setAttribute("muted", "");
</script>
<!-- END: Mobile Autoplay Video -->