Artistic thinking unfolds answers to entrepreneurial questions
— Artistic Intelligence for the Sparkassen-Finanzportal
Task: Positioning Statement
Format: Artistic Intelligence Brand Positioning Workshop
Photography: Karoline Rütter, Denise Bossarte
Together with the UX & Design department of the Sparkassen-Finanzportal, we have demonstrated the power that artistic thinking can unfold to answer entrepreneurial questions: Within just a few hours, executives and team members have brought self-image and external image to the point through re-framing and visual metaphors and defined their target positioning within the group.
It was a multiple joy for us in view of a really beautiful day and the renewed conviction that the detour via an artistic change of perspectives proves to bean abbreviation at the end of the day.
Background: The Sparkassen-Finanzportal is driving force and partner for communication and digital services within the Sparkassen-Finanzgruppe.
Brand Strategy, Brand Positioning Workshop, Purpose, Creative Leadership
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